The city of Győr is located halfway between the Hungarian and Austrian capitals (Budapest and Vienna), 120 km in both direction, and just 80 km from the Slovakian capital Bratislava. This is an old historic city founded around 100 B.C. by the Romans in the province called Pannonia (the Roman name for the western part of the present Hungary). Soon after its foundation, Győr became an important city for Roman merchants along the crossroads from West to East. Nowadays, Győr is one of the most dynamically developing cities in Western Hungary, as the industrial centre of Trans-Danubian countryside with several multi-national giants like Audi, Philips, Electrolux, etc.

Győr is the main headquarter of Audi Hungaria Co., where the conference is planned to be held. The Audi Hungaria is one of the leading multinational car manufacturers in Hungary opened here in 1994. The Audi Hungaria is the main producer of four-, six- and eight cylinders Audi engines used also in Volkswagen, Seat and Skoda automobiles. Győr is the only place where Audi TT sport cars are produced. A new press-shop for car body panels and an 18,000 m2 new tool manufacturing plant was built and opened here, in September 2005. This new tool plant is the main supplier of forming tool departments of all Audi plants in Europe including Germany, as well.